Behind the Scenes : The Love Club Lookbook

From inspiration boards to reality, follow us through The Love Club look book photo shoot in Behind the Scenes with Electric Frenchie.

The lookbook debuts August 2nd here

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While gathering inspiration I was attracted to the juxtaposition of lace and wood, soft and rustic. The forest habitat & natural watering hole was refreshing and the perfect back drop to beautiful models in elegant bohemia.

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The trees at the shoot location were massive and the perfect canvas for lace doilies. While the girls were setting up the location, a squirrel ran down and stole one the antique pieces of lace for their nest home. I guess squirrels care about shabby-chic decor too!

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Stylist Christian Ramirez always spoils us with the most amazing high-end designer pieces to complete the luxe boho vibe we love so much. From the sparkly Prada shoes to the amazingly ornate Rodarte heels, the models’ feet enjoyed some designer love.

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For any of you who aren’t familiar with Lorde, I highly recommend her youthful and upbeat music. Wise beyond her 17 years, she sings of “The Love Club”, a clique in school who has everything and yet no one. She describes the “girls on top” and it reminded us of our beautiful models effortlessly floating about in accessible bohemian clothing that looks so much more expensive than it is. Her song was the inspiration for our pre-fall look book shoot.

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Everyone, hands-on, to create the perfect shot. There is a makeup artist and three assistants out of this picture. The other two models are waiting in the cold RV in between takes!

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Emilie gets her makeup done by pro Alyssa Garcia in a Gucci raven feather jacket that Jessica Alba wore the next day for a photoshoot!

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After a 14 hour day we were tired but really happy because we were given small surprises through out the day (like a life size bird cage that happen to be on the premises) and had a team that worked really well together. Doing what you love for work is a blessing.

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