Equinox Lookbook At a Glance
Set 1 of 2 from our new Spring Lookbook “Equinox”
Photography by Britton Orrange
Makeup AND hair by Christina Svec
Model Sarah
Will post more soon 
http://153.914.myftpupload.com/equinox-spring-2013-look-book
BTS of our Spring Lookbook
Spring is coming! Floral halos and sunshine find Frenchie in Taos, New Mexico; melting the snow-topped desert & mountains.
The Frenchie team made its home in a cute Pueblo house in the foothills of Taos and spent two days location scouting and playing in the snow. The mountains greeted us with 13” of fresh snow and model Sarah rode a snowboard for the first time!
The following two days were spent bringing Spring and color to a very snowy white landscape. Our makeup and hair stylist Christina (pictured above) created a gorgeous palette of vibrant spring colors and intricate floral halos; completely transforming Sarah into a goddess of Spring.
BTW: When you’re MUA on the side of a snowy mountain, you’re applying most of the makeup and fresh flowers from the road!
Frenchie mascot and canine road warrior, Benny, tagged along and it turned out that he LOVES snow!
You’ll find several mainstay Frenchie brands in our spring looks including Aussies Finders Keepers and Pink Stitch as well as independent jewelry designers from our growing indie market place.
With bright flowers and a master makeup and hair stylist we tried new trends and worked only with fresh flowers picked up from the one floral store in town. We bought Taos out of every morning glory they had!
‘Equinox’ will debut early next week as our Spring 2013 look book; full of bright colors and renewing Spring energy!
Introducing our new Stylist!
So excited to bring the talented Jenny Woys into the EF Team! Learn more about the girl working behind the scenes in a short Q&A.
If you have questions for her, leave a comment!
Favorite place to people watch:
South Congress Cafe on a sunny day. Everyone in Austin is out!
Favorite three brands right now:
Stone_Cold_Fox, Cameo, and Zara. A mix of classic, forward, and boho.
Trend you wish everyone would wake up to:
Platform shoes. I know that this is a trend, but girls who wear platforms get a lot of flack for wearing unreasonable shoes. If you’ve ever worn a platform around all day, you’d realize that it’s actually pretty comfortable – way better than a stiletto without any platform. I love those types of shoes, but they’re so hard to wear more than a few hours at a time.
Stylist you look up to:
Rachel Zoe – She’s brought so much visibility to the art and importance of styling.
What makeup item you can’t live with out:
NARS blush stick in orgasm. Essential.
On your playlist right now:
P!nk (yes, this is happening), Atlas Genius, Florence and the Machine.
Your vintage scouting tips:
With vintage, you can’t be afraid to do alterations. Maybe the piece could be re-dyed, taken in, or hemmed up. A little change can completely modernize a vintage piece!
Fave Instagram filter:
Nashville.
Where are you from:
Saginaw, Michigan. It’s cold!
High end designer crush:
Mary Katrantzou. Her prints are unreal! Also, Clover Canyon isn’t exactly on the same level, but their prints are incredibly strong and slightly-more-affordable!
SXSW Street Style at a Glance
SXSW 2013 Street Style Recap
Bold Prints, Cute sunnies, Lace and cowboy boots ruled Austin for this year’s festival