Alexandra Wallace and her all-star team shot a beautiful trend guide on how to wear velvet this holiday season. Built in 1880, the historic Riviera Mansion and gardens in Santa Barbara were the perfect backdrop for a romantic and whimsical look into our favorite looks from For Love and Lemons, Gypsy Junkies and Keepsake Label.
From inspiration boards to reality, follow us through The Love Club look book photo shoot in Behind the Scenes with Electric Frenchie.
The lookbook debuts August 2nd here
While gathering inspiration I was attracted to the juxtaposition of lace and wood, soft and rustic. The forest habitat & natural watering hole was refreshing and the perfect back drop to beautiful models in elegant bohemia.
The trees at the shoot location were massive and the perfect canvas for lace doilies. While the girls were setting up the location, a squirrel ran down and stole one the antique pieces of lace for their nest home. I guess squirrels care about shabby-chic decor too!
Stylist Christian Ramirez always spoils us with the most amazing high-end designer pieces to complete the luxe boho vibe we love so much. From the sparkly Prada shoes to the amazingly ornate Rodarte heels, the models’ feet enjoyed some designer love.
For any of you who aren’t familiar with Lorde, I highly recommend her youthful and upbeat music. Wise beyond her 17 years, she sings of “The Love Club”, a clique in school who has everything and yet no one. She describes the “girls on top” and it reminded us of our beautiful models effortlessly floating about in accessible bohemian clothing that looks so much more expensive than it is. Her song was the inspiration for our pre-fall look book shoot.
Everyone, hands-on, to create the perfect shot. There is a makeup artist and three assistants out of this picture. The other two models are waiting in the cold RV in between takes!
Emilie gets her makeup done by pro Alyssa Garcia in a Gucci raven feather jacket that Jessica Alba wore the next day for a photoshoot!
After a 14 hour day we were tired but really happy because we were given small surprises through out the day (like a life size bird cage that happen to be on the premises) and had a team that worked really well together. Doing what you love for work is a blessing.
So we visited Los Angeles and fell in love with the City of Angels. Day one was reserved for a jog in Hollywood Hills and brunch. Followed by a lazy day at Santa Monica Beach. After that it was all fashion business… which was really just having more fun.
We had a chance to visit with Penelope Time’s Chanelle Laurence for a yummy so-cal lunch at Lemonade. The food was healthy and they managed to make veggies scrumptious. Not to mention they had amazing watermelon/rose-mary lemonade.
Afterwards we heading to Gypsy Junkie’s new digs on Sunset Boulevard! Filled with beautiful silks, patterns and a lot of sunlight, we were honored to be the first retailer to see the S/S 14’ line of boho amazingness.
After that it was time for a mani/pedi before heading off to our exclusive blogger dinner that Chanelle co-hosted with us at The Little Door, where we saw Steven Tyler! We had a great time, talking about our favorite clothing lines and the different things that make our respective cities cool.
I am wearing our new Cameo Wierd Science Pants (obsessed!) and a Gypsy Junkies Mimi Fringe top… and I couldn’t get enough of this hat our stylist Jenny Woys let me borrow for the trip!
From L. to R. : Locks & Trinkets, Walk in Wonderland, Honey N’ Silk, Penelope Times, my hubby, me, Talia with Closets for Causes.
These girls have great blogs and we look forward to working with all of them in the future. You should check out their daily style posts for inspiration!
While sunny California is amazing, we were happy to get back to Austin, where we are hosting a pop-up shop this week at Stubb’s. If you are in the Austin area, Red Bull is hosting a concert with Dandy Warhols + Theophilis London this Saturday from 6-10pm and we’ll be there with Summer clothing and jewelry.
XO,
Chonie
Spring is coming! Floral halos and sunshine find Frenchie in Taos, New Mexico; melting the snow-topped desert & mountains.
The Frenchie team made its home in a cute Pueblo house in the foothills of Taos and spent two days location scouting and playing in the snow. The mountains greeted us with 13” of fresh snow and model Sarah rode a snowboard for the first time!
The following two days were spent bringing Spring and color to a very snowy white landscape. Our makeup and hair stylist Christina (pictured above) created a gorgeous palette of vibrant spring colors and intricate floral halos; completely transforming Sarah into a goddess of Spring.
BTW: When you’re MUA on the side of a snowy mountain, you’re applying most of the makeup and fresh flowers from the road!
Frenchie mascot and canine road warrior, Benny, tagged along and it turned out that he LOVES snow!
You’ll find several mainstay Frenchie brands in our spring looks including Aussies Finders Keepers and Pink Stitch as well as independent jewelry designers from our growing indie market place.
With bright flowers and a master makeup and hair stylist we tried new trends and worked only with fresh flowers picked up from the one floral store in town. We bought Taos out of every morning glory they had!
‘Equinox’ will debut early next week as our Spring 2013 look book; full of bright colors and renewing Spring energy!
So excited to bring the talented Jenny Woys into the EF Team! Learn more about the girl working behind the scenes in a short Q&A.
If you have questions for her, leave a comment!
